Behavioral Analytics for Digital Content

Learn from your users to optimize your business

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Do you know why and how people read?

Are you a publisher that wants to better understand why people choose and consume the content they read?
Are you a teacher or instructor that is desperate to engage your students in a much deeper way?
Do your current analytics tools, if any, extract no real value from your customer's reading activity?

We apply data science technologies to analyze user behavior on all types of digital content (text, audio, video), and to generate valuable insights in order to:

  • Optimize your digital content and increase sales.
  • Build greater experiences on digital platforms.
  • Profile, segment and retain large volumes of users.

How we work:

Teachers and instructors

Choose the text content for your students, and let Quantified Reading measure how they access, how fast they read, whether they are stuck in a specific chapter or passage, without losing control about how you want your students to learn. Students can also receive analytics information.
Integrate it with your Learning Management System to reach even further in the student lifecycle analysis.


With Quantified Reading, book, magazine and content publishers in general can perform focus groups and A/B tests in an unheard-of-scalable manner, measuring quantitative behavior and qualitative data in a seamless way.
Think of it as a mixture between Mailchimp, Google Analytics and SurveyMonkey for your content consumers, all in one place.

Media professionals

Find clever ways to obtain new targets for your clients’ products and services based on reading behavior. Minimize the cost in useless advertising by learning how reading profiles are related to the type of person who needs and will love your offering.
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About us

QuantifAI is comprised of an exceptional team and a network of experts who combine proven experience in the fields of digital content, user engagement, data analytics and software development.
  • 10
    years of experience
    as entrepreneurs in cultural and entertainment industries
  • 20
    years of experience
    in Higher Ed institutions
  • 15
    years of experience
    in the data science community


We are a liquid company that innovate and openly cooperate with the best partners in the fields of data science and behavioral psychology, as well as in content, media and education industries.
    AI-focused text analysis
  • Byte the Book
    UK partner for publishing and education
  • Contact
    Do you want to be part of the best reading behavior analysis ecosystem?

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Large digital platforms base their leadership on the intelligent management of their users' behavioral data. We can help you transfer their success keys to your business:
  • Do you operate a digital platform with difficulties to acquire or retain users?
  • Are you a publisher who wants to complement the insights of your experts in key decision making processes, such as selection of metadata or sales drivers, forecasting of user preferences and the analysis of real possibilities for each content, etc.)?
  • Do you manage large and/ or complex volumes of users that need to be profiled or segmented (advertising effectiveness, cross-selling, upselling)?
  • Do you need to build a community as part of your business or marketing strategy?
  • Do you run an educational entity with a clear commitment to online education?
  • Madri+dSimo
    SIMO Education Fair 2018 - Madri+d award to best investment opportunity in education.
  • Sek-Lab
    2019 SEKLab EdTech Accelerator Batch member
  • GESA Spain
    3rd Place in GESA Awards Spain
  • Barbastro
    2019 Spain EBook Congress - Innovation Award Winner